Do you send out one letter of appeal to all of the people in your organization addressed, “Dear Member”? That may work for those over 60, but not for those under 40. Effective appeals include an understanding of generational patterns of giving and participation. J. Clif Christopher has written a short, stimulating article on the subject called “Don’t Mail to the Masses: Generational Differences in Giving” in the latest issue of the Circuit Rider. (CLICK HERE to download the article.)
For more on the subject, see our previous post “How Different Generations Approach Finances". (CLICK HERE)
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